Mr BIG encouraged traders to participate in a loyalty reward scheme this year, with cards being delivered to thousands of homes around Market Rasen in the weeks before the promotion began. Shoppers could collect stamps on their Christmas Tree card at participating shops, for spending £5 in the shop. The first prize in the draw was an amazing prize of £1000 travel voucher was very generously sponsored by Lincolnshire Co-operative, who have been so supportive of the town and town events to match the £500 donated by Mr BIG. Eleven of the high street retailers donated prizes to a minimum value of £50 each. “It was brilliant,” said Bridget Pitman-Brand, owner of the Market Rasen pet shop. “It really, really worked. People were coming into my shop to buy cat food simply because of the loyalty card – they usually buy elsewhere.” The big draw took place on Christmas Eve outside the Lincolnshire Co-operative Travel Shop in Market Rasen, and the first prize of a £1000 travel voucher was awarded to Vikki Bakin and a lot of other prizes were won by people all over the town.
MR BIG Directors and the Town Team welcomed traders and businesses members to a liaison meeting on Wednesday 31 July at the Market Rasen Cricket Club. The meeting was preceded by a motivational talk from sales expert Susan Marot. Susan gave practical advice on improving sales and offered her services to traders in Market Rasen – see Susan’s LinkedIn profile to get in touch
MR BIG Board Directors gave updates and plans on the 4 Portas Pilot Promises: Town Tidy Up, Shopping Sustainability, Marketing, and Market Development. Attendees heard that our ‘High Street’ is now approaching 100% occupancy with several new businesses having opened in the town over the past few weeks. July’s Independent Retail month activities had put Market Rasen on the map: the national lead, retail guru Clare Rayner, had visited the town and given a talk and advice at a business lunch at the Advocate Arms on 30th July. (See this link for more information about Indie Retail http://www.independentretailermonth.co.uk/clare-rayner/ )
Sara Scott, Chairperson of MR BIG, displayed and introduced some exciting new marketing materials to promote Market Rasen as a tourist and visitor destination regionally and nationally. A ‘Shop Local’ promotion and posters were also previewed. Watch out for the posters and advertising boards going on display around the town over the next few weeks.
Richard Hallsworth, the Finance Director, gave a comprehensive update on the Portas Pilot money spend to date (as at May 2013 approaching 40% spend of the £98k funding).
The Town Team outlined plans for the £101k funding awarded from the Government’s High Street X fund. These include a community cafe, guerilla gardening and more Town Tidy Up activities.
All the presentations and information can be found on the two Powerpoint documents linked at the end of this post. If you would like a copy of the presentations emailing then please contact us.
Board Vacancies with MR BIG
We currently have 4 vacant seats on our Board. If you think you might be interested in getting more involved, get in touch. We are going to be holding a planning session in September to discuss our project plans and priorities for administering the £101K we won as part of the High Street Renewal Fund.
Joining existing Board members to generate ideas and discuss our approach provides the perfect opportunity to understand more about what we do and how we work together.
If you’d like to come along, simply email Nicola Marshall, Town Centre Manager on email@example.com .
Applications for the roles will be taken following the session.
On 29 May Mr Big was contacted by BBC Look North at 11.30am to field a representative to comment on that day’s national statistics around the Pilot. We did this within in the hour, with one of our volunteer directors spending a substantial amount of time with their team giving detail on why we believe the statistics are a mis-representation of the situation in our town.
However it appears we have been swept into a broader agenda as the prime-time show, which often reaches an audience of 500,000 people in Yorkshire and Lincolnshire, painted a negative view that simply isn’t true in fact.
After a whole year of hard work and with some amazing achievements under our belts, we would hope that our local media representation would take a more responsible position. Sadly that hasn’t happened so we have to tell our own story.
According to the Guardian’s 29 May article “Market Rasen was the worst performer in terms of shops, with a 3.2 percentage point rise in empty stores between March 2012 and the same month this year, according to information collated by research firm The Local Data Company for the BBC Radio 4 programme You & Yours.”
So putting aside the fact that the Portas Pilot only began at the end of May 2012. Let’s look at the detail.
FACTS ON THE CLOSURES
The ‘closures’ are those stated in Local Data Company Portas 12 BBC You and Yours spread sheet. (It contains each of the 12 Portas Pilot towns so if any of the other Pilots or their local media would like a copy please get in touch).
Millcraft Bathrooms – not really a closure, in fact a smart recession-beating move to deal with the High Street overheads, Millcraft moved their bathroom showroom into the same premises as their Kitchen shop further up Queen Street. Their old premises was refurbished and opened on 1 May 2012 as Quintessential Beauty, a NEW beauty parlour opened during Market Rasen’s Portas Pilot first year.
Arena Café is closed as a café but it is being used for training and workshops by C G Partnership and has hosted several pop up events during the Portas Pilot first year including markets, art exhibitions and crafting workshops. After this valuable research, it will reopen soon as a NEW Learning & Arts Café.
Oxfam sadly did leave Market Rasen, but within weeks this main High Street retail unit has been refurbished and reopened by Age Concern UK. The original Age Concern unit on Union Street is due to open soon as a NEW Crafting Supplies shop selling wool etc to the talented artistic community that we’ve seen emerge during Market Rasen’s Arts Council England funded Arts & Crafts Festival 2013.
China Choice – was never open during the Portas Pilot. The refurbished Queen Street premises is now home to Wild One Tours, a fantastic motor cycling accessories retailer, serving our big biking community with branded leathers, helmets, boots and planning tours. Mike Coleman owner of Wild One Tours told us he opened in March 2012. He is in Local Data Company’s statistic as an opening yet China Choice the business he replaced is as a closure. Same shop, same premises so a bit misleading?
Urban Dollz was an end of line discounted fashion retail that was replaced by Primal Art Tattoo Studio moving two doors down to a larger premises. Likewise the Tattoo Parlour appears on the stats as both closure and opening. We would class that as a relocation. The original smaller premises is vacant and in need of refurbishment.
There are 2 dentists on the BBC You and Yours spreadsheet – J Jacobs and Advanced Dental. Whether or not you wish to class these as ‘stores’ is debatable. As they feature in the stats that are being used against us, let’s include them. We have been told that Jacobs is still in business as Wolds Dental Studio and we’re happy to report a NEW High Street dental practice called You Smile. Sadly not mentioned in the data but sure to be bringing useful additional footfall to people popping into Market Rasen for a check up and taking advantage of any of Market Rasen’s 6+ FREE car parks.
Little Orchard is sited as a closure but most of the people we spoke to couldn’t remember it being open at the beginning of the Pilot year. It was based in a tricky ‘retail space’ tucked on the back of the community hub. During the last year this challenging premises has opened and closed as a fruit and veg shop, ex-catalogue stock shop and pet supplies. (None of these feature on the statistics as openings.) The building is for sale with planning permission for houses on the car park outside so remains vacant. If anyone is interested, it would suit a retailer selling large commodity goods that need easy access to customer vehicles. It’s NOT a location that would attract browsing footfall.
Sofia’s Boutique was a dress shop that sadly closed but since then, the stunning Georgian building has been renovated top to bottom, including the two stories above. Now home to a new childrenswear retailer Little Milberry’s which features as an opening in the BBC’s figures.
Indulgence is a lovely little shop selling fragranced gifts, oil lamps, hand poured candles, bath and beauty products plus bags, scarves etc. Steve and Carol, who run the shop, love Market Rasen so much that they have moved 3 times in order to find the right premises to maximise its potential. They were kind enough to sell I LOVE MKT RSN merchandise online for us. So Steve was naturally concerned to be sited as a closure and only one opening! He left 31 Queen St on 1 May 2011 to move into 10a Queen St on 20 March 2012. Steve then opened in Market Place Walk on 2 April 2013 and is settling in nicely to his new location. Indulgence was very much open for business this weekend taking advantage of proximity to the Market Place by giving visitors to the Lions’ Annual Gardeners’ Fayre flyers.
Indulgence replaced Varlows at 10a Queen Street and Footprints on Market Place Walk, neither of which feature in the figures at all. Although Peter Scott shoe shop is mentioned as a closure (it was the previous incarnation of Footprints and definitely NOT open during the Pilot). 10a Queen Street is a lovely large retail space and has been very close to signing a number of fashion retailers as it has a great upstairs space too. Let’s hope the recent Market Rasen bashing hasn’t put them off.
The Rasen Farm Shop was a fruit and veg shop originally located at 6a Queen Street but forced to relocate to 14 Queen Street when the roof fell in. Sadly Kelly decided to come out of retail altogether and so Mr Big, using Portas Pilot funds, decided to fill a pivotal gap on the High Street with a fruit and veg shop that would mean people could buy meal solutions from our great local butchers Lancasters and fish from the market without having to resort to shopping in the supermarkets.
Plus it was the perfect opportunity to give the artisan producers (who have helped make Market Rasen Britain’s Best Small Speciality Market of the Year 2013) a route to retail as we pledged in our original Portas Pilot bid. Thanks to lots of hard graft by so many people, including great shop fit advice from Jayne Cartwright, the charity retail guru, NEW Greens of Lincolnshire opened in December 2012 at 14 Queen Street.
The shop makes its own exciting journey into private ownership from 1 June 2013 to Maria Pemberton who started her West Wold Deli on our very first Pop Up Market on 14 May 2012. Maria has moved from market to retail in 12 months of the Portas Pilot, supported by Mr Big and the people of Market Rasen. She is to retain employees and has even created a new paid role for a fantastic volunteer who enters paid employment for the very first time.
Despite featuring ‘as best practice’ in Mary Portas’ inspiring visit to Market Rasen in February 2012, and scoring 9/10 in Mary’s Telegraph column, Greens of Lincolnshire does not feature as an opening in the Local Company Data/BBC You and Yours stats at all. What a kick in the teeth for us to see the display we created and painted as volunteers being used as a backdrop for inaccurate graphics about Market Rasen’s empties. Gutted is an understatement.
P.G’s Nuts on Union Street sadly closed during the pilot. It subsequently reopened as a charity shop claiming to raise funds for Friends of St Andrew’s Hospice (despite being open for just a matter of weeks it features on the BBC spreadsheet). Once the charity denied any official involvement it folded fairly quickly to be replaced by Odds’an’Sods, selling value toys for Christmas.
We’ve had an email this week from a lady who has a womenswear shop in Brigg, “I have in fact found a suitable property in Market Rasen, its the one on Union Street, its used to be the old Nuts shop I believe.” She thinks this is the perfect space for her to open a second shop. Let’s hope so!
Blue River Jewellery (another double entry as closure and opening) is another lovely little indie shop where you can buy jewellery making supplies as well as beautiful rings, bracelets, necklaces etc and have repairs carried out by Wendy herself, who in fact relocated from 21 Queen Street to 6a Queen Street following its complete refurbishment.
Priceless Home Hardware appears as a closure and Jacques Home Hardware as an opening. The address is the same. So yes, it’s a rebrand. Rob Jacques launched the rebranding of his long established and successful independent hardware business over a fun weekend on 7/8 September 2012. He is also the owner of a small shop unit that housed ‘Curtain Creations’ on George Street. This doesn’t feature on the stats but talking to Rob over the weekend, it is available to rent and would make a fantastic start up retail unit at a very affordable price as it’s not on the main High Street.
Wrap and Roll Sandwich Bar didn’t manage to compete with one of Lincolnshire’s most established bakeries Starbucks and another relative newcomer Cooplands. Happily though the premises has been fully refurbished by NEW Lovelle Estate Agency – now the forth estate agency in Market Rasen. Not bad for a small rural market town that’s on its uppers, eh?
Likewise the final ‘closure’ on the list is First Choice Travel Shop, based in great High Street premises opposite the Market Place owned by the Lincolnshire Cooperative. Nationally First Choice folded but the premises was quickly replaced by Bowens Travel. Sadly the same thing happened and the group went bust also during the Pilot, but not mentioned in the figures. Happily for Market Rasen, in March this year, following a brief stint as a Pop up Art Gallery during our Arts Council England funded Arts & Crafts festival, this shop reopened it as a NEW Lincolnshire Co-operative Travel shop bringing fresh faces on to the High Street for services.
FACTS ON THE OPENINGS
So in addition to the ‘openings’ which were in reality relocations and rebranding not covered above, let’s say hello to Market Rasen’s new indie retailers the BBC and Local Data Company failed to mention:
NEW Bay Trading opened 29 October 2012 in the old Blue River shop at 21 Queen Street, we welcome a second retail outlet from Louth based Bay Team Products filling that gap on our High Street for equestrian products, much needed in our rural economy.
NEW Quintessential Beauty opened 1 May 2012 in the old Millcraft Bathrooms that relocated to kitchens.(Pictured above under facts on the space it replaced). Quintessential joins other hair and beauty retailers Touches Tanning, Style Studio, Total Beauty and Spring Beauty all trying new and innovative ways to attract and serve their clientele from a catchment area of 33,000 people.
NEW Bathroom Desires opened 1 March 2013 in the long term vacant Taal Indian restaurant – a key entrance to the town. Perfectly located near Peter Rhodes Electrical and Rhodes Fitted Kitchen, to provide a mini department store for homeowners looking to refurbish their properties. Ian Mcready has a lifetime’s experience in sourcing beautiful bathrooms ‘without the expensive flannel’.
NEW Lovelle Estate Agency opened 29 September 2012 to become the forth estate agent in town joining established agents Perkins George Mawer, Walters and John Taylors. With 66 new homes being built by Chestnut Homes within walking distance of the High Street there are clearly plenty of people who believe Market Rasen is worth investment. A quick call to Chestnut Homes revealed that within a day of Hunter’s Place in Market Rasen being on the website they had received 30 enquiries.
NEW Tradelight a trade lighting company who purchased the old Travis Perkins site on Oxford Street when they relocated and refurbished and old tractor sales depot on Walesby Road.
NEW Big Corner Shop opened by Mr Big in the Grade II listed Old Halifax building which has stood derelict until it was bought and renovated by Lindum Construction. The adjacent side to the shop is taken by Bridge McFarland Solicitors (if we’re counting dentists as shops then surely professional services count too). The Big Corner Shop opened on a Pilot model selling wares from fledgling retailers on a 3 month trial to cover costs. It provides a route to market for 30+ retailers and is now changing to a model where 2 of the 3 rooms are dedicated paid retailer space with the 3rd providing volunteer run selling space for a fee + commission. Above the shop are 4 offices, housing a variety of professional services business employing staff and housing the Mr Big Town Centre Manager and Apprentice.
OPENING IN JUNE
Sweet Beginnings Photography opening imminently at 31 Queen Street brings a contemporary family photography studio onto the High Street. Having met Sharon and Paul on Saturday as they put the finishing touches to a refurbished interior, they had already started networking with other Market Rasen businesses on cross selling opportunities. Just the sort of dynamic approach we need.
Craft Supplies shop will fill the space left by Age Concern moving up space left by Oxfam.
ADDITIONAL SPACES FILLED
King Street was left vacant by Lincolnshire County Council relocating Social Services out of town. This lovely old building has been bought by Lindum Construction, refurbished as offices and is now home to 4 professional services businesses adding to the lunch time and after work economy.
There are currently 4 vacant main High Street premises due to the very recent closure of Scoops and the relocation of Indulgence and The Ironing Board to more affordable premises, in addition to the old Tattoo Studio.
We attempt to keep a record of our empties on this blog and will update this as often as we can to fill gaps that are not just about High Street retail but about any business or organisation that wants to set up in a Market Rasen postcode. You will be assured of a warm welcome and as much support as the town can give you. We’d love to see the Square Bar, owned by Lincolnshire Coop on the Market Place filled with something truly innovative and engaging for the community. Any ideas?
The challenges continue to be huge especially when already stretched volunteer directors are now having to deal with fall out from supporters and volunteers who can’t understand why we would be would be involved in reporting that has done our town down.
Our personal learnings from a year of hard slog on the High Street has been that halting decline and promoting growth may appear to be about retail premises and footfall on the surface. But the reality is that in order to create an environment for growth, you have to create confidence. That is our task here at MR BIG and the irresponsible reporting last week in the press, local TV, national radio and online media has undoubtedly been a set back we could well do without.
If you are someone who has contributed to this particular round of Portas bashing, think about how damaging it is and how it creates hard work for over stretched town teams. Ask yourself what you are doing to help. What are you spending on your local High Street each week?
If anyone in the media (thanks Market Rasen Mail for being the first to get in touch) is interested in reporting the facts and meeting some of the NEW businesses here in Market Rasen that didn’t make it on Local Data Company’s figures, then please contact us to discover why they believe that our lovely Lincolnshire market town is worth their investment.
Whilst other Pilot towns have struggled with red-tape, we have forged ahead to make positive change. So much so that our good work has been recognised with an award in the last month that sees us as one of only 7 High Street recognised for innovation.
If you’re not part of the solution, you’re part of the problem, so if all you want to do is knock this town and its hard working people, we’d kindly ask you to stay away. Market Rasen is going places with or without your help.
The source of Market Rasen Guide’s up to the minute data is walking up and down the high street, talking to shop owners between 29 May and 4 June. Time we’d really rather have spent on delivering our 4 big ideas, preparing for Indie Retail Month in July and working on High Street X-Fund projects.
Thank you to those of you who were able to make it to the meeting last Monday. Although turnout was low, it was a positive and interactive meeting. We were able to learn a lot about how you think MR BIG is doing and where you think we need to put our energy over the next few months to make things even better.
Firstly, we heard you say that we need to advertise our events and meetings more: not just via email and social media but in flyers and posters that we hand out to you in person. We will get on with this straight away.
We know we need to do more to update you with more frequent newsletters: again, with a hard copy, posted up publicly and available in the Library to complement our wide-reaching social media. We will be getting a newsletter together in the next few weeks.
You would like to see more of MR BIG in person, on the High Street and around town. The Town Team will endeavour to visit all the High Street shops and businesses more frequently: just a quick hello is sometimes all that’s needed. Thank you for suggesting this.
Remember that we do still have an open ‘surgery’ on a Friday morning: call into the Big Corner Shop and ask for Nicola the Town Centre Manager. You can also make an appointment to talk to one of the Directors. Just let us know.
Membership benefits are important and we are reviewing what we offer to MR BIG members. Feedback from you is that you would like a website with members’ businesses and shops listed; and more training and Business to Business networking events. We will get a B 2 B event organised and invite you along; we are happy to organise and facilitate these events so that you can share expertise and ideas; we can book motivational and expert speakers too.
There are a couple of quick wins which we will sort out: we will organise a Mystery Shopper programme for the towns businesses and shops – but only if you want to take part: it’s not obligatory. We’re hoping to have some funding from the Government to pay for this in the next couple of months. Additionally, we’ll get some temporary signs for our free car parks organised for MR BIG market days; we’ll talk to Highways about a longer-term answer to the poor car park signage, including ‘brown’ signs at the two main junctions with the A46.
The appearance of the town is really important to you: as it is to MR BIG. We have done what we can so far with the budget we have and have contracted Community Payback once a month until the end of the year. Our budget for Town Tidy Up is £4,000 for the duration of the Portas Project: this equates to roughly £7.30 for every commercial property in the town centre. The Community Payback contract will cost around £2000 for a year. We have written to West Lindsey District Council for financial support and are waiting to hear from them.
We are not able to justify using public money to re-paint and improve buildings which are in private ownership. However, we can explore negotiating discounts for labour and materials. We’d really like to do more and to help businesses paint and improve their buildings. We have written to owners and landlords of buildings which need attention and we should have some feedback from this exercise soon. Realistically we will have to wait to see the outcome of our X Fund bid (we should hear about mid-May) to see if we will have more funds which could then be allocated to a programme of painting and general tidying up. We will of course let you know as soon as we hear.
Thank you for taking the time to read this update. Please contact the Town Team on 01673 84 94 40 or email firstname.lastname@example.org to get in touch.