Mary Portas Tweets Market Rasen’s #PortasPilot video

Last night our Portas Pilot excitement rose even higher as Mary Portas herself selected the Market Rasen video as one worthy of praise on her Twitter stream. She has only picked out a handful of videos to feature so far, from 363 entries, so this quite an accolade.

Having reached 1700 views before Mary’s tweeted her link on Tuesday evening, we can now report ‘The Mary Effect’ jumped us up to 1900 views by Wednesday lunch and 2000 by Thursday morning! There has also been 50 ReTweets of Mary’s original Tweet, and eight Twitter users have saved the Tweet as a ‘Favourite’. With Mary’s 158, 200 Followers on Twitter, she has some serious clout!

And she kindly wished us good luck too:

And now, when you search Twitter for #PortasPilot, our original bid video, and the outtakes, come up top.

Market Rasen grabs two top spots for #portaspilot videos on Twitter

As Mary says, our video is ‘a bit long’. We wanted to represent the community, so carried out 25 interviews with traders and residents. Everyone made so many good points we felt like including them all! Editing was an incredible challenge. We were guided by how passionately each person expressed the point they were making, and we hope this means the final video seems full of people talking about things they really believed in.

We’d like to think the final video is ‘well worth putting the effort in for’, as Mary also said in her Tweet.  And a quick look at YouTube’s Audience Retention graph for the video does show that once people start watching, they keep watching. Go Rasen!

As Mary Portas says, people find the Market Rasen video 'well worth putting in the effort for'


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