Mr BIG encouraged traders to participate in a loyalty reward scheme this year, with cards being delivered to thousands of homes around Market Rasen in the weeks before the promotion began. Shoppers could collect stamps on their Christmas Tree card at participating shops, for spending £5 in the shop. The first prize in the draw was an amazing prize of £1000 travel voucher was very generously sponsored by Lincolnshire Co-operative, who have been so supportive of the town and town events to match the £500 donated by Mr BIG. Eleven of the high street retailers donated prizes to a minimum value of £50 each. “It was brilliant,” said Bridget Pitman-Brand, owner of the Market Rasen pet shop. “It really, really worked. People were coming into my shop to buy cat food simply because of the loyalty card – they usually buy elsewhere.” The big draw took place on Christmas Eve outside the Lincolnshire Co-operative Travel Shop in Market Rasen, and the first prize of a £1000 travel voucher was awarded to Vikki Bakin and a lot of other prizes were won by people all over the town.